TaylorMade Golf Company Introduces Phenom Junior Clubs

Continuing its Support of Junior Golf Initiatives, TaylorMade to Donate Portion of Proceeds Toward Take a Kid to the Course in Canada

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WOODBRIDGE, ON. (May 9, 2016) – TaylorMade Golf, makers of the No. 1 Driver in Golf, introduced today Phenom, a set of clubs designed and engineered to support junior golfers with proper swing fundamentals through optimized lengths, weights and lofts, allowing for shots from tee to green with consistent distance gapping throughout the set. For each club in the set, the shafts have been both flex and weight-optimized and made to appropriate lengths, while the grips have been developed to meet the needs of smaller hands, allowing proper feel throughout the swing.

Driver & Fairway

From the makers of the #1 Driver in Golf, the Phenom driver is a 400cc titanium driver made to the same exacting standards of performance and design for which TaylorMade drivers are known. Designed at the USGA limit of COR, the Phenom driver delivers remarkable distance, forgiveness and easy launch technology in a visually appealing design, three key performance attributes rarely found in junior sets.

The Phenom fairway wood features a stainless steel head with a low profile, low-CG design, providing technology that will help junior golfers get the ball airborne off the tee or from the fairway. A larger head size adds forgiveness and promotes confidence at address.

Rescue & Irons

Similar to the fairway wood, the Phenom RescueTM club features a stainless steel head design in the first Rescue that junior golfers will be excited to hit. Designed to be easy to launch with long distance, the versatile Rescue will also help bridge the critical gap between a players’ fairway wood and irons.

Perimeter weighted heads highlight the Phenom irons and wedge. Forgiving performance with generous offset assist in squaring the face at impact, enabling high and straight shots with greater accuracy. The multi-functional sole design aids in easy playability from a variety of lies and turf conditions.

Putter & Bag

The Phenom putter is a face-balanced, center-shafted mallet that has been designed for easy alignment and a soft, solid feel at impact. Heel-toe weighting delivers forgiveness on mis-hits, while the grip was specially-designed to promote optimum stability. Rounding out the set, the ultra-lightweight stand bag features dual ergonomic straps, premium materials and ample storage.

TaylorMade Golf Canada & Take A Kid To The Course

To align with the release of Phenom, TaylorMade has partnered with the National Golf Course Owners Association Canada, to support the Take a Kid To The Course program. This program is a national initiative designed to encourage junior and family golf. A portion of the proceeds from all Phenom junior set sales will be donated to Take a Kid To The Course to increase junior golf participation. In 2015, over 680 courses participated in the Take a Kid To The Course program. For more information visit kidsgolffree.ca.

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The NGCOA Canada is thrilled to partner with TaylorMade-adidas Golf Canada. Take A Kid To The Course is the largest family focused golf initiative in Canada. Each year, over 60,000 adults and juniors participate in the program. TaylorMade’s support of Take A Kid To The Course will allow the NGCOA Canada to expand the program in 2016, creating more opportunity for families to golf together.  Take A Kid To The Course launches July 4th at over 700 NGCOA Canada member golf clubs across Canada. 

Jeff Calderwood, CEO, NGCOA Canada

The release of Phenom presented the perfect opportunity to support a junior golf development program at the grassroots level. We look forward to working with the NGCOA to help increase overall junior golf participation, and in turn bring this game with so many benefits to junior golfers and families across Canada.

David Bradley, Managing Director, TaylorMade-adidas Golf Canada & Latin America
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Availability and Pricing

Phenom is available in two set configurations, each created for a specific size and age range of player. Both sets include graphite shafts that have been flexed specifically for junior swing speeds. 

 

K40 comes in a 6-piece set for golfers ages 5-8 (12” - 18” fingertips to floor) that includes a 400cc Titanium driver, Rescue, 7-iron, SW, putter and bag at an MSRP of $349.99 CDN starting June 15th.

 

K50 comes in an 8-piece set for golfers ranging from 9-12 years old (18” - 24” fingertips to floor) that includes a 400cc Titanium driver, fairway wood, Rescue, 7-iron, 9-iron, SW, putter and bag at an MSRP of $399.99 CDN starting June 1st.

 

Phenom sets are precision-engineered to provide the optimal lengths, weights, lofts and shaft flexes to promote proper swing mechanics for young golfers. Each Phenom set includes every club necessary to develop distance gapping while executing all types of shots from tee to green so juniors not only develop their skills but also their passion for the game.

Tomo Bystedt, Sr. Director of Product Creation, TaylorMade Golf. 

*#1 Driver in Golf claim based on combined 2015 wins and usage on the PGA, European, Japan Golf, Web.com, Champions and LPGA Tours, as reported by the Darrell Survey Co. and Sports Marketing Surveys, Inc. 

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About TaylorMade Golf Canada

About TaylorMade Golf Company

Headquartered in Carlsbad, California, TaylorMade Golf Company sells golf equipment, footwear, apparel and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade Golf Company posted 2014 sales of €913 million.

À propos de TaylorMade Golf

Basée à Carlsbad en Californie, la société TaylorMade Golf vend des équipements, des chaussures, des vêtements et des accessoires de golf sous les marques TaylorMade, adidas Golf, Adams et Ashworth. La société TaylorMade Golf a affiché des ventes de 913 millions d’euros en 2014.

About the adidas Group

The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group employs more than 55,000 people across the globe and generated sales of around € 17 billion in 2015.

À propos du groupe adidas

Le groupe adidas est l’un des leaders mondiaux au sein de l’industrie des articles de sport en offrant une vaste gamme de souliers, de vêtements et d’accessoires par le biais de marques de base, telles que adidas, Reebok, TaylorMade et Reebok-CCM Hockey. Basé à Herzogenaurach en Allemagne, le Groupe emploie plus de 55 000 personnes à travers le monde et a généré des ventes de près de 17 milliards d’euros en 2015.